Alexandra | The Social Edit

The Social Edit is a premium content creation and social media strategy studio based in Dubai. From audits to full content systems, everything is built around your brand, not a template. Book a time below to get started.

Discovery Call

You've outgrown DIY content. You just don't know who to trust with your brand next.

Every option feels risky. Handing over your story to someone who won't get it, paying for content that still doesn't feel like you, or staying stuck doing it all yourself because at least that way you're in control.

If that sounds familiar, this call is for you.

It's a simple conversation to see where you're at right now with your social media.

We'll get specific: what's not working with your content, and what you're hoping to build, so we can both feel clear on whether this is the right fit.

  • 30m

Full Audit (Call only)

This is where we go deeper, together.


We work through your bio, your highlights, your pinned posts, your grid, your stories, and your captions properly, not just what's visible on the surface, but what it's actually saying to the person scrolling past. You'll leave with real direction: what to change, why it matters, and where to start.


Please note, this is the call only. There's no PDF or recap following the session, so come ready to take your own notes.


If you're looking for something to refer back to and work through in your own time, the Full Audit + PDF might be a better fit.

  • 60m
  • AED 800.00

Full Audit + PDF

Everything from the call, and something to hold onto after it ends.

A written breakdown of everything we cover: bio, highlights, pinned posts, grid, stories, and captions, laid out clearly so you're not relying on memory or scribbled notes.

Includes a prioritised plan, so you know exactly what to tackle first and what follows naturally.

  • 60m
  • AED 1,250.00

Full Audit Call + PDF + Strategy Plan

For when you're ready to stop fixing and start building.


Alongside the audit and your written plan, we'll map out where your account goes next.


You'll leave with a clearer understanding of named content pillars, built around what your account is actually for, not generic categories, each one weighted toward what drives your business rather than split evenly for the sake of it.

We'll map your offers to a keyword or CTA, so a caption doesn't just sit there looking nice, it actually sends someone somewhere. And you'll get a sample calendar, real post ideas built from your own story and offers, so "what to post" stops being a weekly guessing game.


This isn't a plan you're left to figure out alone. For one month after your session, you'll have limited WhatsApp support for quick questions on what to post, so the direction actually gets followed instead of sitting in a document.

Once you have a strategy and something to work from, posting won't feel quite so difficult.

This is the offer for the founder who's done guessing.

  • 60m
  • AED 4,500.00
Alexandra | The Social Edit | Cal.eu